Bruce Campbell plays a douchier version of himself in My Name Is Bruce, a film which he also directed.
When a teen obsessed with Bruce Campbell accidentally unleashes Guan-Di, the Chinese protector of the dead, upon his small community, Goldlick, he decides the only person who can stop it is Bruce Campbell. So he kidnaps Bruce and brings him to Goldlick to save the town. But Bruce isn't the hero he plays in his movies.... Ted Raimi plays a few different roles; one as Bruce's agent, one as the population sign maker and another as an asian stereotype.
You know you're in for a good time when within the first 10 minutes a boy gets his hand chopped off while groping a girl's boob and the hand stays there. This film was hilarious, with lots of references to Bruce Campbell's work. I loved the cheesy B-movie plot and there were enough kills to satisfy any horror fan.
People who aren't fans of Bruce Campbell probably won't find My Name Is Bruce funny because most of the jokes are references to Bruce's other films. But what horror fan isn't a fan of Bruce Campbell?